Unveils Panasonic Toyota Formula 1 car for the first time in India
Announces winners of Exciting consumer promotions contest
Mumbai, March 20th,2007-Kingfisher Airlines, India`s fastest growing airline, today unveiled for the first time in the Indian Sports history, the remarkable life-size replica of the Panasonic Toyota Formula 1 racing car.
Kingfisher Airlines and Toyota Motorsport GmbH have entered into a multi-year partnership deal, for the Panasonic Toyota F1 Racing team. This partnership is rated as one of corporate India`s biggest overseas brand partnerships. This deal catapults Kingfisher Airlines into the international arena of Indian companies sponsoring International sporting events.
Formula 1 racing is one of the most popular sport in the world and as part of Kingfisher Airlines` promotional programs to enhance customer delight, Kingfisher Airlines has introduced a contest for all Kingfisher Airlines guests. All one has to do is fly the Good Times with Kingfisher Airlines during the promotion month to be a part of a lucky draw. The winners of the Kingfisher Airlines F1 contest win an all-expenses paid trip to the next Grand Prix destination and watch the action live.
The association between Kingfisher Airlines and Toyota Motorsport also marks the largest sports partnership programme so far for the 22-month-old Kingfisher Airlines. Ralf Schumacher, one of the ace drivers of the F1 Toyota team was also present at the car unveiling. The partnership is widely expected to raise the interest level of Indians in the F1 sport.
Speaking on the occassion Dr. Vijay Mallya,Chairman and CEO, Kingfisher Airlines Limited, said, "We are excited about our partnership with Toyota Motorsports and are also delighted to have Ralf Schumacher in India for the promotion of this popular sport. This is part of Kingfishers Airlines` long term vision to be well entrenched in the minds of global guests and enhance visibility internationally and be the Airline of first choice when ever anybody thinks of flying. Besides, we intend to weave together a series of compelling consumer engagement initiatives that will reward our guests flying on board Kingfisher Airlines with free opportunities to watch Formula 1 races live amongst other exciting rewards."
Kingfisher Airlines, India`s fastest growing airline commenced operations with a brand new fleet of aircraft on May 9 2005. Kingfisher Airlines started with just four flights a day and today it offers 158 flights daily connecting 29 key Indian business and leisure destinations on a fleet of 24 brand new aircraft.