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Kingfisher Airlines Revamps King Club

Introduces an exclusive and unique card for its frequent, Hi- flyers - ‘King Platinum’

 
Adrian Sutil, ace driver of the Force India Formula One team presents the first King Platinum card to Colvyn Harris, CEO, JWT on the occasion of the launch of King Platinum – a brand new and exclusive tier of membership for King Club, the frequent flyer programme of Kingfisher Airlines on Thursday, January 7, 2010.   Adrian Sutil, ace driver of the Force India Formula One team unveils the Kingfisher Airlines Platinum card with much fanfare and grandeur on the occasion of the launch of King Platinum – a brand new and exclusive tier of membership for King Club, the frequent flyer programme of Kingfisher Airlines on Thursday, January 7, 2010.


Mumbai, January 8, 2010 - Kingfisher Airlines, India's most preferred Airline, today revamped King Club, the frequent flyer programme of Kingfisher Airlines and unveiled yet another innovation with the launch of King Platinum, a brand new and exclusive tier of membership for King Club.

Commenting on this unique initiative Ms. Anshu Sarin, General Manager, King Club said, "King Club is India’s most rewarding frequent flyer programme and we wanted to take this experience to the next level by upgrading the features and introducing King Platinum, the pinnacle of King Club. With this new addition to the King Club program, Platinum members can now avail many first-of-their-kind benefits. The card is designed to compliment discerning lifestyle and needs of highly successful individuals who will settle for nothing but the best in every sphere of their lives. The King Platinum card provides members with personalized recognition and privileges befitting their exclusive status.”

The new King Club has exclusive features like the innovative Daily Status Review system which ensures that one enjoys quick and flexible tier upgrades, Fast Track Earning, Family Club, Air Boutique ONLINE the premium online reward shop that allows the member to redeem their King Miles for attractive rewards.

The new King Platinum tier has been loaded with exclusive features like:

  • 5 upgrade vouchers
  • 35% tier bonus miles
  • Unlimited lounge access for member and two additional lounge vouchers for their companions
  • Lounge vouchers which can be used by family members
  • A complimentary King Gold card for their companion
  • Waivers on select administrative charges
  • Exclusive Lifestyle privileges
  • A dedicated Concierge desk for member assistance and more
Kingfisher Airlines has blazed a trail of innovations and introduced a range of market-firsts that have completely redefined the whole experience of flying. By elevating its customers to a level of being ‘guests’ and not just passengers, Kingfisher Airlines has endeared itself to consumers. Today it has again initiated another milestone by revamping King Club and introducing the Platinum membership – King Platinum

About Kingfisher Airlines:
Kingfisher Airlines is India's only Five Star Airline rated by Skytrax, and the only one to offer premium first class service on domestic routes. Besides being the first and only airline in India to offer in-flight entertainment, Kingfisher offers LIVE TV on many domestic routes in India with 16 channels of live and exciting content. The airline has received numerous awards for innovation, customer responsiveness and was voted the ‘Best New Airline of the Year’, within months of its launch.

Kingfisher Airlines is a part of the UB Group that is one of India’s largest conglomerates with diverse interests and a global presence. The UB Group is also the largest Indian alcoholic beverages (beer and spirits) company and the third largest drinks group in the world.

For further information, members of the media may please contact:

Shefali Mehta / Sabina Lama
IPAN Hill and Knowlton
Cell: 9819410990 / 9819592389

Email:
smehta@ipanhillandknowlton.com
slama@ipanhillandknowlton.com

* Applicable on revenue bookings on Kingfisher Class.
** Lounge access is subject to availability.
# Applicable on revenue bookings on Kingfisher Airlines.

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