Kingfisher Airlines Introduces New Mobile Ticketing Solution

King Mobile Enables Guests to view flight details, purchase tickets, check-in, manage reservations, and book holidays

Mumbai, May 26, 2009—Kingfisher Airlines, India's only Five Star airline, rated by Skytrax, today announced the launch of King Mobile, a mobile ticketing solution. King Mobile will be available exclusively on ngpay, India’s fastest-growing mobile commerce service. This service will provide guests with a convenient option to book tickets anywhere, anytime and can be used on all GPRS enabled low-end as well as high-end phones. With this facility, guest can now book, pay and generate e-tickets on their phones as well as check miles & book Kingfisher Holidays.

To avail this service, guest will have to download the secure ngpay application on to their GPRS enabled phones by sending a sms KingMobile to 56388. Once King Mobile is installed after one-time registration, guest can book tickets, Kingfisher Holiday packages and also check their King Miles. E-tickets generated will be automatically emailed to the guests’ preferred email address which can be printed and used to gain entry inside the airport as well as for check-in using valid photo identification. On completion of the booking, e-ticket details will be stored automatically on the phone in the ngpay application for future access. The guest will also receive the booking details on his phone via SMS.

Commenting on the launch of this new initiative Mr. Vikram Malhotra, Vice President-Marketing, Kingfisher Airlines Limited, said, " In a world where time is becoming the most precious asset, the challenge is to reach out to our guests rather than waiting for them to reach out to us. Kingfisher Airlines has always relied on innovative distribution models to provide unmatched access to its guests in the most convenient ways possible. King Mobile is yet another effort by Kingfisher Airlines to offer our guests unparalleled convenience via a world-class reservation facility. With the introduction of the Kingfisher Airlines King Mobile service, guest will no longer be limited to internet bookings or bookings via their travel agents. It will be a truly anytime, anywhere experience targeted at anyone with a GPRS enabled mobile handset. The simplicity and the convenience of the mobile medium will make it a compelling ticketing channel. "

ngPay Process

Kingfisher Airlines has blazed a trail of innovations and introduced a range of market-firsts that have completely redefined the whole experience of flying. By elevating its customers to a level of being ‘guests’ and not just passengers, Kingfisher Airlines has endeared itself to consumers.

ngpay is India’s largest mall on the mobile.  Since its launch in February 2008, ngpay has become the largest end-to-end mobile commerce service in India with over 300,000 users. ngpay has certified financial grade security and is 100% compliant with RBI guidelines.

About Kingfisher Airlines:

Kingfisher Airlines is India's only Five Star airline, rated by Skytrax, and the only one to offer a premium first class. Besides being the first and only airline in India to offer in-flight entertainment on every seat, Kingfisher offers LIVE TV with 16 channels of live and exciting content. The airline has received numerous awards for innovation, customer responsiveness and was voted the ‘Best New Airline of the Year’, within months of its launch.

Kingfisher Airlines is a part of the UB Group that is one of India’s largest conglomerates with diverse interests and a global presence. The UB Group is also the largest Indian alcoholic beverages (beer and spirits) company and the third largest drinks group in the world. Kingfisher Airlines covers all segments of air travel from low fares to premium service and offers most flights by any single airline network in India. Kingfisher Airlines now connects 70 cities with a fleet of 75 aircraft and operates over 425 flights a day in India.

About ngpay:

ngpay is India’s largest mall on the mobile. Through ngpay, consumers anywhere across India can shop, buy tickets, bank, order food, pay bills, and more – easily and securely – from their mobile handset. ngpay offers a range of mobile services from its fast-growing network of partners. In a simple, consolidated menu, users can transact with over 85 partners across 10 sectors. Among its awards, ngpay has been recognized as one of the 34 “Global Technology Pioneers” by World Economic Forum, 100 “Most Innovative Technologies” in India by Microsoft, and 200 “Most Promising Private Companies in the World” by Red Herring. ngpay is venture funded by Helion Venture Partners. To learn more and download ngpay, SMS “ngpay” to 56767 or visit

For further information or images, members of the media may contact: 

Mr Prakash Mirpuri
Vice President
Corporate Communications
The UB Group
Mumbai, India 

Wire line: +91-22-2284 1520

Shefali Mehta / Sabina Lama
Mumbai, India 

Tel      09819410990 / 9819592389