Kingfisher Airlines Launches Five Star Privileges Program

Boarding Pass Benefits Program Entitles Guests to Exclusive Deals at Partner Establishments

Mumbai; April 8, 2009—Kingfisher Airlines, India’s market-leading airline and the only Five-Star airline, rated by Skytrax, from India today announced the launch of “Five Star Privileges”, an exclusive  program that entitles guests to avail of great deals at partner establishments around the country. These include leading 5-star, luxury and boutique hotels; select restaurants, tourist attractions, spas, beauty salons, movie multiplexes and includes special deals while shopping for designer brands and special deals at premium department store chains. Frequent corporate travelers have the option to take advantage of special offers on car rental services.

The introduction of this initiative marks the first time ever that an airline in India is offering wide-ranging benefits on presentation of the boarding pass. Moreover, the benefits under this program are available to guests who fly with Kingfisher Airlines in any class of service whether it is Kingfisher First, Kingfisher Class or Kingfisher Red.

To enjoy these privileges, guests simply have to preserve their boarding pass stub that is returned to them while boarding the aircraft and later present it at participating locations within 15 days from the date of travel. Because there is no limit on the number of times that a guest can utilize the boarding pass under this program, it is possible to avail these exclusive benefits repeatedly at the same partner establishment or indeed at any partner establishment, one after the other.

Commenting on the motivation behind the launch of Five Star Privileges, Mr. Vikram Malhotra, Vice President- Marketing, Kingfisher Airlines Limited said, “At Kingfisher Airlines it has always been our endeavour to offer our guests more luxury, more convenience and more rewards. In a sense, besides offering our guests the award winning Five-Star Kingfisher Experience in the air, the aim is to extend Five Star Privileges on the ground too, long after our guests have landed at their destination. This program is a passport to a world of luxury and our guests can now enjoy great discounts and benefit from a host of other exciting privileges from some of the best brands across categories. Kingfisher Airlines has always been at the forefront of marketing innovations and the Five Star Privileges program complements the lifestyle of our guests”.

Kingfisher Airlines has blazed a trail of innovations and introduced a range of market-firsts that have revolutionised the whole experience of flying. The focus is always on the complete travel experience and in keeping with the philosophy that it’s not just about flying from one place to another, Kingfisher Airlines offers a range of special products and services to make travel a true pleasure and delight. Five Star Privileges is step in this direction.

Note to Editors:

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List of Current Partners:

Taj Premium hotels - 5 star

The Paul - 5 Star All Suites Hotel
Ista - 4 Star
Beacon - 3 Star
The Gateway Hotels - 5 star
Park - 4 Star
Welcome Heritage Hotels - Heritage Hotels
The Dukes Retreat, A Keys Resort - 3 star
Shopping and Lifestyle
Rohit Bal
Ranna Gill
Satya Paul
Anjalee & Arjun Kapoor
Ashima Leena
Bombay Stores
Chandan Sparsh
Manoviraj Khosla
Rina Dhaka
Rabani & Rakha
Deepika Goviind
Curio Cottage
Javed Habib
Dining and Entertainment
Fame Cinemas
Colonial Restaurant
Kaati Zone
Car Rentals

About Kingfisher Airlines:

Kingfisher Airlines is India’s first and only 5-Star airline, rated by Skytrax, and the only one to offer a premium first class. Besides being the first and only airline in India to offer in-flight entertainment on every seat, Kingfisher offers LIVE TV with 16 channels of live and exciting content. The airline has received numerous awards for innovation, customer responsiveness and was voted the “Best New Airline of the Year”, within months of its launch. Kingfisher Airlines is a part of the UB Group that is one of India’s largest conglomerates with diverse interests and a global presence. The UB Group is also the largest Indian alcoholic beverages (beer and spirits) company and the third largest drinks group in the world.

Kingfisher Airlines covers all segments of air travel from low fares to premium service and offers most flights by any single airline network in India. Kingfisher Airlines now connects 69 cities with a fleet of 75 aircraft and operate over 400 flights a day.

For further information on Kingfisher Airlines or images, members of the media may contact:

Shefali Mehta IPAN 98194 10990

Sabina Lama IPAN 98195 92389
Landline +91-22-4066 1781