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Kingfisher Airlines Launches FlyKingfisher on Twitter

Move marks first ever formal foray by an airline from India into Social Media ; First Mover advantage to delight social networking evangelists

Mumbai; April 27, 2009—Kingfisher Airlines, India’s market-leading airline, today became the first airline from India to embrace social media and set up a full-fledged formal presence on www.twitter.com . This initiative will make it easier for anyone to receive instant updates from Kingfisher Airlines and more importantly, opens up a new platform for the brand to actively converse with its guests. With the debut of this service, Kingfisher Airlines joins a growing global band of savvy marketers who have recognized the power and reach of new media like the social and community networking.

According to Wikipedia, ‘Twitter is a free social networking and micro-blogging service that enables users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications”.

FlyKingfisher on Twitter is a free social service that enables guests and users to read updates from Kingfisher Airlines and in social media lingo, these are known as the FlyKingfisher tweets. The service due to commence shortly, will provide information about:

Urgent updates e.g. an development at an airport that may impact flight arrivals / departures
Instant and simple messages about special promotions
Latest news at Kingfisher Airlines

Commenting on the launch of yet another market and category innovation, Mr. Vikram Malhotra, Vice President-Marketing, Kingfisher Airlines Limited said, “Twitter has significant potential to reach massive number of people quickly and easily and with minimal effort on their part. With the launch of the FlyKingfisher on Twitter, we hope to start a dialogue and actively participate in conversations with our stakeholders in a setting where people are connected without intermediaries through their interests and relationships.  For the new media evangelists at Kingfisher Airlines, this is just the first step forward in our social media engagement plan and as we continue to celebrate the shift of power to the consumer, we expect this service to evolve into an interactive marketing tool.  At Kingfisher Airlines, everything centres around our guests and our philosophy has been to wow and delight our guests with a bundle of seemingly small things which bring on that smile and bring back the style into flying”.

Given the fact that ‘airlines’ are one of the most commonly mentioned categories of brands on Twitter, this service will be a very valuable tool for Kingfisher Airlines to start a dialogue with stakeholders and actively participate in the conversation.  Kingfisher Airlines has a dedicated Guest Commitment team and now, with a presence on Twitter, they will be able to receive instant and fist-hand feedback.

The updates are text-based posts of up to 140 characters in length which are displayed on the Fly Kingfisher profile page and delivered to guests and users who have subscribed to it (followers) - via RSS, e-mail or mobile. The service is free to use over the Internet, but using SMS or the mobile site may incur phone service provider fees.


How to Get Tweets From FlyKingfisher

If you want to get FlyKingfisher notifications on Twitter, you must have a twitter account

If you don’t have a twitter account, create an account here
Login to your twitter account, click here
Search for user ‘flykingfisher’ or go to http://twitter.com/flykingfisher
Click on ‘Follow’

You can find us via:

Google: search 'twitter flykingfisher'
Twitter search: ‘flykingfisher’, visit http://search.twitter.com
www.flykingfisher.com, at the bottom of the site you will find a ‘Follow us on Twitter’ link

This service can be used:

via Twitter:  visit www.twitter.com/flykingfisher the FlyKingfisher profile
via mobile: type m.twitter.com/flykingfisher into your mobile browser

If you are registered with Twitter you can receive updates by following us:

via SMS: send to 5566511
via your twitter account: search for ‘flykingfisher’ and ‘Follow ‘flykingfisher’
via e-mail: Visit your account, look up ‘Settings’ click the tab ‘Notices’

About Kingfisher Airlines:

Kingfisher Airlines is India’s first and only 5-Star airline, rated by Skytrax, and the only one to offer a premium first class. Besides being the first and only airline in India to offer in-flight entertainment on every seat, Kingfisher offers LIVE TV with 16 channels of live and exciting content. The airline has received numerous awards for innovation, customer responsiveness and was voted the “Best New Airline of the Year”, within months of its launch. Kingfisher Airlines is a part of the UB Group that is one of India’s largest conglomerates with diverse interests and a global presence. The UB Group is also the largest Indian alcoholic beverages (beer and spirits) company and the third largest drinks group in the world.

Kingfisher Airlines covers all segments of air travel from low fares to premium service and offers most flights by any single airline network in India. Kingfisher Airlines now connect 69 cities with a fleet of 75 aircraft and operate over 400 flights a day.


For further information or images, members of the media may please contact:
Prakash Mirpuri
Vice President -Corporate Communications,
The UB Group, Mumbai
Wire line: +91-22-2284 1520
Email: prakash.mirpuri@flykingfisher.com

Shefali Mehta/ Sabina Lama
IPAN – Mumbai
Cell: 9819410990/ 9819592389
Landline: +91-22-4066 1781
Email: shefali.mehta@ipan.com
          sabina.lama@ipan.com

Disclaimer: Twitter.com and the twitter logo are trademarks of Twitter Inc., 539 Bryant Street & 164 South Park, CA 94107 San Francisco, USA

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