|28th, Oct 2006|
|Kingfisher Airlines Launches the Kingfisher First Polo Team|
Innovative brand extension to target premium end of the market
28 October, 2006, Delhi - Kingfisher Airlines, India`s fastest growing airline and the winner of several awards and accolades today announced the launch of the Kingfisher First Polo Team. The announcement was made by Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited at a press conference held in Jaipur Polo Grounds, Delhi during the Sixt Samaira Polo Cup.
Kingfisher Airlines has signed up well known names like Major Ahidraj Singh, Sunjay Kapur, Basheer Ali, Vishal Singh and a few other international Polo players for this Polo season. The audience will get to see some great action as the Kingfisher First Polo team begins its quest for glory.
In true Kingfisher style, Dr. Vijay Mallya, unveiled the Kingfisher First Polo Team and the logo to the audience present at the Jaipur Polo grounds. The Logo was specially designed in keeping with the Kingfisher First imagery and the nature of the sport.
Stated Dr. Vijay Mallya, Chairman and CEO, Kingfisher Airlines Limited, "India consists of a large audience for international sports and it is my sincere effort to try and showcase what this audience truly deserves I have always believed in promoting sports and bringing home some of the best most upmarket, high profile sports, be it Formula motor car racing, Derby, Golf, Tennis or Polo. Very recently Kingfisher Airlines sponsored the ATP Mumbai Men`s Tennis tournament- Kingfisher Airlines Tennis Open. In keeping with the same we are now bringing in our very own Kingfisher First Polo Team."
Kingfisher First, Kingfisher Airlines` premium offering has redefined business class flying in India. On offer are the plushest Sleeperette seats in the Indian skies with a 48 inch pitch, 125 degree recline, adjustable headrests and fully extendable footrests. In-flight entertainment has been taken to a new level with the latest and finest Audio and Video on Demand system that is available on Kingfisher First. Air Travellers can now watch the biggest show in the Indian skies with the latest Hollywood and Hindi blockbusters, music videos & concerts, engaging video games and lots more. All available on the extra-wide personalized video screens with the comfort of noise-cancelling stereo headphones.
In Kingfisher First, each and every service has been designed to perfection. Culinary works of art with the exclusive three course menu complete with a Kingfisher sparkling welcome drink, signature dessert and freshly brewed coffee on board, world-class service experience at the hands of a superbly trained and hand-picked cabin crew. Other services available onboard are an international-class welcome pack, spectacle cleaning services, stain removers, laptop and mobile phone chargers in each seat and lots more.
Commenting on Kingfisher Airlines association with the sport Mr. Girish Shah, Head Marketing, Kingfisher Airlines Limited replied, "Polo as a sport, worldwide and also in India, is associated with an upmarket and premium audience following and as a result sees several premium international brands associate themselves with it. The sport provides the opportunity to an associating brand to
The announcement will be followed by a special Exhibition Match between the Kingfisher First Polo Team and the Sixt Polo team to celebrate the occasion.
About Kingfisher Airlines
Kingfisher Airlines is India`s first and only private airline to receive the prestigious, `Best New Airline of the Year` award in the Asia-Pacific and Middle East region from Centre for Asia Pacific Aviation (CAPA). Kingfisher Airlines has also been voted as the 3rd Most Successful Brand Launch of the Year 2005, in the annual Brand Derby Survey conducted by India`s leading business daily-Business Standard. In another Survey conducted by agencyfaqs.com and Brand Reporter, Kingfisher was voted as the 7th Buzziest Brand of 2005 amongst 2000 leading national and international brands. More recently, Kingfisher Airlines has bagged the "Service Excellence for a New Airline" award from Skytrax, a UK based specialist global air transport advisor.