06th, Feb 2007
Kingfisher Airlines Reengineers Guest Processing Functions with Multi-Million Dollar Deal with Sabre Airline Solutions       

Kingfisher Airlines India`s fastest-growing airline selects more than 20 enterprise applications; gives Sabre global distribution system direct access to inventory

MUMBAI, Feb. 6, 2007 - Kingfisher Airlines, India`s fastest-growing airline, has engaged Sabre Airline Solutions, the global leader of software and services for the airline industry from planning to execution, to provide a full suite of more than 20 enterprise applications to enhance its guest processing functions, as the airline continues its rapid expansion of its operations.

With the implementation of Sabre Airline Solutions` passenger reservations and departure control systems, the SabreSonic Passenger Solutions, Kingfisher Airlines will be able to manage its reservations, pricing, ticketing and reporting efficiently.

Kingfisher Airlines is also among the first in India to offer the latest range of check-in options for its guests, including "Web check-in" facilities and "Roving agents" that use mobile devices to check in guests to help alleviate check-in queues at airports.

"Kingfisher Airlines entered into a strategic partnership with Sabre Airline Solutions as we wanted to `get it right, first time.` We are a full-service, new world carrier, and we need the depth and width of application solutions that Sabre Airline Solutions can provide as quickly as possible. We are also tapping into Sabre Airline Solutions` airline consulting expertise to ensure we are adopting airline management best practices," said Dr Vijay Mallya, Chairman & CEO, Kingfisher Airlines Limited.

Kingfisher Airlines` entire suite of Sabre Airline Solutions products is fully hosted through Sabre eMergo Web access, an application service provider environment that provides the technology without the cost of acquiring and maintaining costly hardware and infrastructure systems.

"This engagement with Kingfisher Airlines is a lead indicator of airline enterprise applications trends in general. Kingfisher Airlines engaged a single vendor (Sabre Airline Solutions) for more than 20 enterprise applications in a single consolidated project. By doing so, Kingfisher Airlines can now benefit from the integration, consistency of service and cross- department best practices," added Tom Klein, executive vice president of Sabre Holdings and group president, Sabre Travel Network/Sabre Airline Solutions.



Kingfisher Airlines is also leveraging other technology from Sabre Airline Solutions to help analyse the market and determine the best approaches to maximise revenue, including Sabre AirMax Revenue Manager, the Quasar passenger revenue accounting system and the Sabre Loyalty Suite. To optimise operations, Kingfisher Airlines is also leveraging the Sabre AirOps Flight Operations Suite and the Sabre Rocade Crew Management System.

Mr. Vish Viswanathan, vice president, Indian sub continent for Sabre Airline Solutions, said, "The Indian market is poised for significant growth over the coming years and Sabre Airline Solutions is extremely pleased to be working with Kingfisher Airlines to provide this growing domestic carrier with a full suite of integrated, leading-edge solutions that will enable their continued business success."

Through a separate deal, Kingfisher Airlines has also become the first new-entrant carrier in India to distribute its inventory through the Sabre global distribution system (GDS). It signed a Direct Connect Availability (DCA) agreement - the highest level of participation in the Sabre system. With this, Kingfisher Airlines can now market and sell its products through all Sabre Connected travel agents globally.

This agreement with Kingfisher Airlines is another example of Sabre Airline Solutions` continued commitment to the India and Asia/Pacific marketplace.

India is one of the fastest-growing aviation markets in Asia. The Indian travel market is growing at 25 per cent per annum and is generating increased revenues for all travel stakeholders. With this Kingfisher Airlines contract, more than 40 per cent of all air tickets in India are issued through SabreSonic Res.

Media Contact:

For Sabre
Vera Lye
Tel: 65 97467377