28th, Feb 2008
Kingfisher launches an exclusive movie channel - Air Premiere       

At Kingfisher Airlines, it’s a constant endeavour to delight the guests by providing them with superior flying experience through constant innovation in product and service deliveries. Since its inception Kingfisher Airlines in-flight entertainment has created a benchmark in the industry.

Kingfisher Airlines have always tried to understand the ever-changing needs of its guests and has updated the content and programme mix regularly, thus being always ahead of competitors. Movies have always been a part of Kingfisher First programming, but were never included in Kingfisher Class content.

A need was felt to extend the pleasure of watching the latest movies 35000 feet in the sky among the guests traveling in Kingfisher Class. Thus, the airline has revamped the entire programming content on Kingfisher Class and has launched an exclusive movie channel Air Premiere.

This channel will showcase the latest blockbusters from Hindi cinema; the content selection for this movie channel has been done keeping in view the profile and preference of Kingfisher guest. A new movie would be updated on this channel every week.

The revamped channel mix in Kingfisher Class is as follows:

Channel 1: Lifestyle & fashion—Travel and lifestyle programmes from NDTV Good Times.

Channel 2: Entertainment channel —Great Indian Laughter Challenge, Friends, and Rendezvous with Simi Garewal etc...

Channel 3: Air Premiere—an exclusive movie channel showcasing the latest and best of Bollywood movies.

Channel 4: Sports—Best of world sports content.

Channel 5: Toon channel—Tom & Jerry, Scooby Doo and other cartoons.