Kingfisher Airlines Launches New Frequent Flyer Programme For Young Flyers From Ages 3 to 12

Little Wings Programme Offers Big Rewards; First airline from India that allows young flyers to earn miles when then fly

Kingfisher Airlines

Mr. Sidhartha Mallya launching the Kingfisher Airlines Little Wings program along with Saloni, Afsha and Dhairya


Mr. Sidhartha Mallya surrounded by little guests at the launch of the Kingfisher Airlines Little Wings program. Also seen in the picture are Saloni, Afsha and Dhairya

Mumbai, November 21, 2010Kingfisher Airlines, India’s only 5 star airline rated by Skytrax, today announced the launch of ‘Little Wings’, a new frequent flyer programme especially created for young flyers between the ages of 3 through 12 years.

With the introduction of this new programme, Kingfisher Airlines becomes the first airline from India to let young flyers earn King Miles when they fly. The King Miles will be added to the miles tally of the parent who has to be a King Club member. No other airline from India currently allows this.

Besides being able to earn miles and have them added on to their parents’ miles, young flyers can now also fly for free using King Miles so accumulated on their parents’ account. To get a free ticket against redemption of King Miles, young flyers will need to redeem only 50% of the miles normally required for a redemption ticket which will make their King Miles go much longer and further.

The highlight of the Little Wings programme is a life-like passport that will be given to every Little Wings member. Every time a Little Wings member flies with Kingfisher Airlines, their passport will be stamped and signed on board the aircraft by the Captain himself with a special message and autograph.

Kingfisher Airlines is the only airline from India that offers benefits for the entire family from adults to young flyers. What’s more, these benefits are available on all flights on the Kingfisher Airlines route network including flights that operate as Kingfisher RED service.

Little Wings was launched over a fabulous Sunday brunch hosted by Mr. Sidhartha Mallya, Director, Royal Challengers Sports Pvt. Ltd. where more than a hundred King Club members and celebrities along with their families and children had gathered to celebrate.

Commenting on the launch of this new initiative, Ms. Anshu Sarin, Vice President-Guest Loyalty & Kingfisher Holidays, Kingfisher Airlines Limited said, “Little Wings has been designed to be a game-changer that will lay the foundation for long term guest loyalty as we indulge and engage young flyers with the unique, award-winning Kingfisher experience while simultaneously ensuring that parents get to accumulate miles even on flights undertaken by their children. The programme goes beyond the conventional industry offerings and offers a combination of in-flight, on-line and off-line experiences and rewards while giving the option of availing non-flight redemptions like getting a play station or a Barbie doll amongst other offerings on Kingfisher Airlines’ Air Boutique online.”

The only qualification for a young flyer to become a member of Little Wings is that their parent has to be a member of King Club. After joining Little Wings, each member receives a personalized welcome kit that includes a Passport and a signature baggage tag.

Depending on the number of flights flown by the young flyer, they will receive exclusive merchandise ranging from a cap, T-shirt, buddy badge, special bag, an aircraft model of Kingfisher Airlines and a wrist watch.

Kingfisher Airlines is a member-elect of oneworld, the world’s premier airline alliance and is expected to start flying as a part of oneworld sometime in late 2011. oneworld enables its members to offer their customers more services and benefits than any airline can provide on its own. These include a broader route network, opportunities to earn and redeem frequent flyer miles and points across the combined oneworld network and more airport lounges.

About King Club

King Club, the frequent flyer programme of Kingfisher Airlines, has today come to be regarded as one of the most rewarding programme in its space and offers its members an unparalleled level of ‘earn and redeem’ benefits. King Club programme partners include leading international airlines, credit cards, luxury and business hotels, investment and insurance companies, telecom service providers, lifestyle brands, car rental providers, publishing brands and more. King Club has been constantly expanding the range of partners so that King Club members have varied opportunities to earn King Miles and earn their free flights faster. With our strong portfolio of more than 35 select programme partners, we endeavor to offer true value to our members and make the King Club programme more engaging and rewarding. King Club member enjoy a range of exclusive privileges and benefits across 4 tiers of membership level – King Platinum, King Gold, King Silver and King Red. More details are available on the web: /

About Kingfisher Airlines:

Kingfisher Airlines is India’s only Five Star Airline rated by Skytrax and the only one to offer a premium first class service on domestic routes. Besides being the first airline in India to offer in-flight entertainment, Kingfisher offers LIVE TV with 16 channels of live and exciting content. The airline has won an impressive line-up of prestigious international awards from Aviation Experts, Travel and Tourism Writers for innovation and customer responsiveness. In September 2008, Kingfisher Airlines launched international services and currently offers services to London, Hong Kong, Singapore, Dubai, Bangkok, Colombo, Dhaka and Kathmandu. Kingfisher Airlines is a part of the UB Group that is one of India’s largest conglomerates with diverse interests and a global presence.

Kingfisher Airlines covers all segments of air travel from low fares to premium service and offers most flights by any single airline network in India. Kingfisher Airlines flies to 56 cities in India and 8 international destinations in India and abroad and has over 347 daily departures with a fleet of 66 aircraft.

For further information, members of the media may contact:

Shefali Mehta/ Sabina Lama
IPAN – Mumbai
Ph: 022-40661781